NASA on Watch for Killer Asteroids

While NASA astronomers said the chances of the 1.2-mile-wide (2 km) asteroid called 2002 NT7 actually hitting the Earth on Feb. 1, 2019, are slim, they are still watching it and other orbiting doomsday rocks very closely. Detecting and Tracking Dangerous Asteroids While given less than a one in 250,000 chance of actually hitting the Earth, scientists at NASAs Near Earth Object (NEO) program have no intention of turning their backs on any of the Potentially Hazardous Asteroids discovered so far. Using the Sentry System developed by NASAs Jet Propulsion Laboratory, NEO observers continually scan the most current asteroid catalog to identify those objects with the greatest potential to hit the Earth over the next 100 years. These most threatening asteroids are cataloged in the Current Impact Risks database. To each near-Earth approaching object, NEO assigns a risk of impact factor based on the Torino Impact Hazard Scale. According to the ten-point Torino scale, a rating of zero indicates the event has no likely consequences. A Torino Scale rating of 1 indicates an event that merits careful monitoring. Even higher ratings indicate that progressively more concern is warranted. To further study near-Earth orbiting objects, their potential threats, and ways in which they may be prevented from impacting the Earth, NASA is currently undertaking this fascinating group of Spacecraft Missions to Asteroids. For professional and amateur asteroid trackers, JPLs Solar System Dynamics Group provides this handy set of software tools. Protecting Earth from Asteroid Strikes Calling them the only major natural hazard that we can effectively protect ourselves against, NASA has suggested two possible methods of protecting the Earth from an asteroid or comet determined to be on a collision course. Destroying the object before it hits the EarthDeflecting the object from its orbit before it hits the Earth To destroy the Earth-approaching object, astronauts would land a spacecraft on the surface of the object and use drills to bury nuclear bombs deep below its surface. Once the astronauts were a safe distance away, the bomb would be detonated, blowing the object to pieces. Drawbacks to this approach include the difficulty and danger of the mission itself and the fact that many of the resulting asteroid fragments might still hit the Earth, resulting in massive damage and loss of life. In the deflection approach, powerful nuclear bombs would be exploded up to half a mile away from the object. The radiation created by the blast would cause a thin layer of the  object on the side nearest the explosion to vaporize and fly into space. The force of this material blasting into space would nudge or recoil the object in the opposite direction just enough to alter its orbit, causing it to miss the Earth. The nuclear weapons needed for the deflection method could be launched into position well in advance of the objects projected Earth impact. Best Defense is Adequate Warning While these and other methods of protection have been considered, no definite plans have been fully developed. Scientists of the Asteroid and Comet Impact division of NASAs Ames Research Center warn that at least ten years will be needed to send a spacecraft to intercept an incoming object and deflect or destroy it. To that end, scientists say, NEOs mission of detecting threatening objects is critical to survival. In the absence of active defense, warning of the time and place of an impact would at least allow us to store food and supplies and to evacuate regions near ground zero where damage would be the greatest, says NASA. What is the Government Doing About This? In 1993 and again in 1998, Congressional hearings were held to study the impact hazard. As a result, both NASA and the Air Force are now supporting programs to discover Earth-threatening objects. Congress currently budgets only about $3 million per year for programs like the Near Earth Object (NEO) project. While other governments have expressed concern about the impact hazard, none have yet funded any extensive surveys or related defense research. That Was Close! According to NASA, a soccer field-sized asteroid came within a mere 75,000 miles of Earth in June  2002. Missing us by less than one-third of the distance to the moon, the asteroids approach was the closest ever recorded by an object of its size.

Policy Solutions for Jobless Poverty Essay - 1776 Words

In the report A New Form of Social Dislocation in the Inner-City Ghetto, William Julius Wilson analyzes three research studies conducted in Chicago between 1986 and 1993. In these studies, Wilson identifies a new type of poverty, which he coins jobless poverty. Jobless poverty represents the growing number communities that are compromised of a high percentage of unemployed individuals. These communities have the same recurrent themes of isolation in inner-city ghettos where the surrounding area is abandon, desolate or deserted of economic opportunities and community benefits. In contrast to living in employed poverty or unemployed poverty in neighborhoods of high employment, jobless poverty causes negative effects that lead to†¦show more content†¦The negative effects are on routine and discipline, marriage and the family, and the social composition of neighborhoods. From these effects a cycle of jobless poverty is created, which prevents the positive social progress of thei r education, family relationships, and community area. The first negative effect is on routine and discipline. Work in the formal economy is characterized by greater regularity and consistency in schedules and hours and therefore requires more discipline. Work in the formal economy determines where you are going to be and when you are going to be there. The absence of work in the formal economy therefore hinders planning in daily life. The inability to predict when the next paycheck is coming or whether you will be unemployed or busy in the upcoming weeks make it difficult to plan for the future. Both the parents and children are adversely affected from the lack of routine and discipline. Children growing up in households that do not have a family member with consistent employment in the formal economy fail to develop the discipline habits associated with steady or stable employment (Wilson 161). These habits include the attachment to a routine, recognition of hierarchy, a sense of personal efficacy through the routine management of fina ncial affairs, and the association of personal and material rewards with dependability and responsibility. The lack of these habits continues to negatively influence the children in school where theyShow MoreRelatedArgumentative Essay : The Problem Of Poverty1520 Words   |  7 Pagesis stuck in poverty. Metcalf’s is among those Americans that brought poverty from their childhood to adulthood. After high school, she had gotten a full scholarship to the University of Florida but got pregnant. Now she is a mother to three children, whom all have different fathers and she lives in a two bedroom apartment in Bath, New York. She used to be an alcoholic and was into self harm. Plus Metcalf also says that she smoked, â€Å"like a chimney.† â€Å"But more disturbing is that poverty is now startingRead MorePoverty Of The United States1146 Words   |  5 Pages Poverty in the United States is a big concern that the nation face all together. Poverty is the main reasons why people are homeless, do not have enough food to eat, cannot get the medical help needed, and why there are so many crimes throughout the world. The main focus is poverty in the United States and how as a nation the citizens came together to help one another out. RONALD REAGAN famously said, â€Å"We fought a war on poverty and poverty won.† With 46 million Americans — 15 percent of the populationRead MoreThe Effects of Children Poverty in the UK Essay963 Words   |  4 PagesMy Case Study: The effects of Children Poverty in the U.K Introduction â€Å"When I was young, poverty was so common that we didn’t know it had a name† a quote by Lyndon B. Johnson.(Brainy Quotes) We all have witnessed or experienced poverty in our lives whether we identify or not are not the points of my study. I want people to see the numbers do not lie and we have to help with this huge increase of poverty. Poverty affects families, groups and individuals especially the children where theRead MorePoverty And Poverty1559 Words   |  7 Pagesand poverty causation is complicated (Sinha 107). The characteristics of poverty involve high death rates, deteriorating physical health, a high prevalence of mental disorders, a high percentage of police arrests, high numbers of school dropouts, illegitimacy, poor interpersonal relationships, destabilized families, low-skilled employment, and low-status in the society. Notably, these factors are the same conditions that influence drug addiction. There are strong associations between poverty andRead MoreEconomic Development in Urban Areas Essay762 Words   |  4 Pagesinto urban crisis for the following reasons. 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And finally explanatory research, which aims to explain why a phenomena occurs. She wanted to explain what she knows New York City to be, what she remembered Harlem to be like, what changed and why was it this way now? Katherine Newman continues to search for solutions and to inquire about her research study throughRead MoreWhy Can t We End The Poverty Of North America?1083 Words   |  5 PagesWhy can’t we end the poverty in North America? Many American families work full time, in many cases both parents have more than one job. But they hardly can afford to pay their bills, a lot of times they cannot afford to feed their children. What we need is better salaries, were a working mom can expend time with her kids, when a single mom has to have more than one job, it means she will have to day working and she will not be able to spend quality time with her kids. A lot of companies, hire peopleRead MoreCase Study : South Africa Essay1498 Words   |  6 Pagesthe elections of 1948. Apartheid regime ended in 1994 and the newly elected government led by the African National Congress (ANC) had to deal with enormous challenges in terms of poverty and huge inequalities. ANC’s election manifesto, the Reconstruction and Development Programme (RDP) emphasised that â€Å"attacking poverty and deprivation† must be â€Å"the first priority of a democratic government† (Statistics South Africa 2014). RDP was an amb itious socioeconomic framework focusing on addressing â€Å"economic

Marketing and Advertising Online Sports †MyAssignmenthelp.com

Question: Discuss about the Marketing and Advertising Online Sports. Answer: Introduction: On the basis of the executed analysis, it has been noted down that Australian tennis is a Tennis tournament that has been organized within Sydney. It is a tennis tournament that is held annually over the last fortnight of the month of April and May in the city of Sydney, Australia. This sports event was first held in the year 2010 and is also considered as the biggest tournament and Tennis events of the year (Osipov and Vonog, 2016). The main features of this sports event are the matches of mens and womens singles, mens and womens singles and mixed doubles and junior championships. The other special features of this sports event for handicapped and paralyzed are also conducted such as for the wheelchair, legends and exhibition events. The tournament was played on the grounds made of grass courts but after that, there have been some changes in the courts. Now there are two types of Hard-court are used for playing on the playing grounds. These grounds are Green colored Rebound Ace; thi s ground was used also used in the events till the last few years (Taks, Chalip and Green, 2015). This sports event has been recognized as one of the topmost ranked and liked event in the region. There is the number of local sportspersons that have gained names due to their magnificent games and victories in this event. The tennis event discussed above is a charity event that is organized in the local regions with a motive for raising funds and capital for the handicapped and the paralyzed individuals. Providing these individuals with some financial help and other facilities so as to make their life better for present and future has been considered as the main goal of this sports event (Hu, Chen and Tzeng, 2016). This sports event is also organized for generating awareness for being health fit and fine. Moreover, the locals are involved in the preparation of the food items served during the sports events so as to provide them employment and aid them in earning money. It has also been observed that some local celebrities and sports personalities are also invited for promoting the event. The marketing of the event There are various tennis events takes place in Australia due to increase in the number of tennis fans (Funk, Alexandris and McDonald, 2016). There are sports authorities and sponsors who support such events associated with the tennis game. Tennis is an indoor game which is liked by most of the people (Jordan, 2016). It is usually played between two players and the game can be of singles and doubles. Australian sports team hosts various events associated with tennis game in which many players participate and is performed annually or within six months (Gonzalez, Estvez and Griffiths, 2017). This event consists of mixed doubles, championships for juniors, mens/womens singles and doubles. Tennis game was first played in Sydney, Australia and now is the permanent sport of the Grand Slam Event. There are many tennis lovers and players participate in the event for which marketing needs to be done. It helps the tennis favorites to watch the game live either on social media or television. The promotional event was conducted by the event organizers by using social media sites. They preferred social media platform as it could receive number of players and viewers for the Australian sports event (Berg and Braun, 2017). Organizers want to promote the event to different cities of the world and to have a reach of a large number of viewers. Social media is the best platform when it comes to the marketing of any event. It helps in engaging audience living in different parts of the world. The tournament season of tennis game included viewers from various countries of the world. The creative was designed representing the highlights of the game. On the Facebook, the tennis game was made life so that people who were not able to come to Sydney can see while sitting at their homes (Schmid, Kexel and Djafarova, 2016). The live videos also increased the insights of the tennis game Facebook page and have also increased the YouTube subscriber's rate. Since the tennis game event occurs annually or within 6 months people have more excitement to watch the live game. Engaging traffic on Facebook, marketing was also done using print media and advertising of the tennis game. The news updates were published in the newspapers and also promoted on news channels over television. For advertising the tennis game event, banners were printed and were placed at different locations in Sydney. This attracted people from various fields to watch the game (Shank and Lyberger, 2014). Methods to be used to evaluate the event On the basis of detailed survey and the data analyzed after the completion of the sports event, it has been concluded that the Australian Tennis event was a successful event in the number of aspects. It has been noted that the event earned good amount of charity and funds and that was further utilized for helping the required one (John, Stewart and McDonald, 2013). The below mentioned are some of the aspects through which the sports event has been evaluated. To gather the relevant information to know about the highlights of the tennis game, questionnaire and interview technique was used. The face-to-face interviews were conducted by the marketers of tennis game event from different tennis players, coaches, sponsors, viewers of the game and other people associated with a game. Later, when the game was finished questionnaires were send to the viewers to know about the success of tennis game (Lopez-Gonzalez, Estvez and Griffiths, 2017). According to the data collected by the qualitative data collection method, it has been found out that tennis game event was liked by many people. However, there were some negative responses also about the tennis game (Rogers and Davidson, 2015). The data collection methods provided relevant information about the tennis game event. Marketing increases the visibility of the tennis game on various social media channels like Facebook, twitter, YouTube and many more. This helps many people to stay connected with the recent updates and the other related aspects of the tennis game (Shank and Lyberger, 2014). Successful marketing of tennis game will help in better advertising of the game, reach to more number of viewers, increase the sponsorship and increase in the number of sales. Marketing will be beneficial to accomplish goals of the sports authorities. As per the inquiry made by the Australian sports authorities, the strengths and weaknesses of marketing the tennis game have been highlighted. The data were analyzed using qualitative research method to ensure that the information is correct about tennis game marketing. From the recent studies, it has been found out that with the help of tennis game marketing, the participants were increased about 15% in the latest tennis game event (Better evaluation, 2017). References Better evaluation, 2017. Approaches. [Online] Better evaluation. Available at: https://www.betterevaluation.org/en/approaches [Accessed: 16 April 2018] Funk, D., Alexandris, K. and McDonald, H. (2016) Sport consumer behaviour: Marketing strategies. New York: Routledge. Hu, K.H., Chen, F.H. and Tzeng, G.H. (2016) Evaluating the improvement of sustainability of sports industry policy based on MADM. Sustainability, 8(7), p.606. John, A., Stewart, B. and McDonald, B. (2013) Mixed doubles: Political hegemony, urban entrepreneurialism and the Australian open tennis championships.The International Journal of the History of Sport,30(2), pp.162-178. Jordan, L.A. (2016) Staging Sports events: Challenges and opportunities. In Sports Event Management (pp. 21-42). Routledge. Lopez-Gonzalez, H., Estvez, A. and Griffiths, M.D. (2017) Marketing and advertising online sports betting: a problem gambling perspective. Journal of Sport and Social Issues, 41(3), pp.256-272. Lopez-Gonzalez, H., Estvez, A. and Griffiths, M.D. (2017) Marketing and advertising online sports betting: a problem gambling perspective. Journal of Sport and Social Issues, 41(3), pp.256-272. Osipov, A. and Vonog, V. (2016) Ensuring a possibility of high quality training of students as sports volunteers for competitions in terms of organizing and running Universiade-2019. Journal of Physical Education and Sport, 16(2), p.361. Rogers, T. and Davidson, R. (2015) Marketing destinations and venues for conferences, conventions and business events (Vol. 14). New York: Routledge. Schmid, B., Kexel, C. and Djafarova, E. (2016) Multidimensional Sports Spectators Segmentation and Social Media Marketing. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 10(8), pp.2673-2676. Shank, M.D. and Lyberger, M.R. (2014) Sports marketing: A strategic perspective. New York: Routledge. Taks, M., Chalip, L. and Green, B.C. (2015) Impacts and strategic outcomes from non-mega sport events for local communities. European sport management quarterly, 15(1), pp.1-6. Van Den Berg, L. and Braun, E. (2017) Sports and city marketing in European cities. New York: Routledge.