Marketing and Advertising Online Sports †MyAssignmenthelp.com

Question: Discuss about the Marketing and Advertising Online Sports. Answer: Introduction: On the basis of the executed analysis, it has been noted down that Australian tennis is a Tennis tournament that has been organized within Sydney. It is a tennis tournament that is held annually over the last fortnight of the month of April and May in the city of Sydney, Australia. This sports event was first held in the year 2010 and is also considered as the biggest tournament and Tennis events of the year (Osipov and Vonog, 2016). The main features of this sports event are the matches of mens and womens singles, mens and womens singles and mixed doubles and junior championships. The other special features of this sports event for handicapped and paralyzed are also conducted such as for the wheelchair, legends and exhibition events. The tournament was played on the grounds made of grass courts but after that, there have been some changes in the courts. Now there are two types of Hard-court are used for playing on the playing grounds. These grounds are Green colored Rebound Ace; thi s ground was used also used in the events till the last few years (Taks, Chalip and Green, 2015). This sports event has been recognized as one of the topmost ranked and liked event in the region. There is the number of local sportspersons that have gained names due to their magnificent games and victories in this event. The tennis event discussed above is a charity event that is organized in the local regions with a motive for raising funds and capital for the handicapped and the paralyzed individuals. Providing these individuals with some financial help and other facilities so as to make their life better for present and future has been considered as the main goal of this sports event (Hu, Chen and Tzeng, 2016). This sports event is also organized for generating awareness for being health fit and fine. Moreover, the locals are involved in the preparation of the food items served during the sports events so as to provide them employment and aid them in earning money. It has also been observed that some local celebrities and sports personalities are also invited for promoting the event. The marketing of the event There are various tennis events takes place in Australia due to increase in the number of tennis fans (Funk, Alexandris and McDonald, 2016). There are sports authorities and sponsors who support such events associated with the tennis game. Tennis is an indoor game which is liked by most of the people (Jordan, 2016). It is usually played between two players and the game can be of singles and doubles. Australian sports team hosts various events associated with tennis game in which many players participate and is performed annually or within six months (Gonzalez, Estvez and Griffiths, 2017). This event consists of mixed doubles, championships for juniors, mens/womens singles and doubles. Tennis game was first played in Sydney, Australia and now is the permanent sport of the Grand Slam Event. There are many tennis lovers and players participate in the event for which marketing needs to be done. It helps the tennis favorites to watch the game live either on social media or television. The promotional event was conducted by the event organizers by using social media sites. They preferred social media platform as it could receive number of players and viewers for the Australian sports event (Berg and Braun, 2017). Organizers want to promote the event to different cities of the world and to have a reach of a large number of viewers. Social media is the best platform when it comes to the marketing of any event. It helps in engaging audience living in different parts of the world. The tournament season of tennis game included viewers from various countries of the world. The creative was designed representing the highlights of the game. On the Facebook, the tennis game was made life so that people who were not able to come to Sydney can see while sitting at their homes (Schmid, Kexel and Djafarova, 2016). The live videos also increased the insights of the tennis game Facebook page and have also increased the YouTube subscriber's rate. Since the tennis game event occurs annually or within 6 months people have more excitement to watch the live game. Engaging traffic on Facebook, marketing was also done using print media and advertising of the tennis game. The news updates were published in the newspapers and also promoted on news channels over television. For advertising the tennis game event, banners were printed and were placed at different locations in Sydney. This attracted people from various fields to watch the game (Shank and Lyberger, 2014). Methods to be used to evaluate the event On the basis of detailed survey and the data analyzed after the completion of the sports event, it has been concluded that the Australian Tennis event was a successful event in the number of aspects. It has been noted that the event earned good amount of charity and funds and that was further utilized for helping the required one (John, Stewart and McDonald, 2013). The below mentioned are some of the aspects through which the sports event has been evaluated. To gather the relevant information to know about the highlights of the tennis game, questionnaire and interview technique was used. The face-to-face interviews were conducted by the marketers of tennis game event from different tennis players, coaches, sponsors, viewers of the game and other people associated with a game. Later, when the game was finished questionnaires were send to the viewers to know about the success of tennis game (Lopez-Gonzalez, Estvez and Griffiths, 2017). According to the data collected by the qualitative data collection method, it has been found out that tennis game event was liked by many people. However, there were some negative responses also about the tennis game (Rogers and Davidson, 2015). The data collection methods provided relevant information about the tennis game event. Marketing increases the visibility of the tennis game on various social media channels like Facebook, twitter, YouTube and many more. This helps many people to stay connected with the recent updates and the other related aspects of the tennis game (Shank and Lyberger, 2014). Successful marketing of tennis game will help in better advertising of the game, reach to more number of viewers, increase the sponsorship and increase in the number of sales. Marketing will be beneficial to accomplish goals of the sports authorities. As per the inquiry made by the Australian sports authorities, the strengths and weaknesses of marketing the tennis game have been highlighted. The data were analyzed using qualitative research method to ensure that the information is correct about tennis game marketing. From the recent studies, it has been found out that with the help of tennis game marketing, the participants were increased about 15% in the latest tennis game event (Better evaluation, 2017). References Better evaluation, 2017. Approaches. [Online] Better evaluation. Available at: https://www.betterevaluation.org/en/approaches [Accessed: 16 April 2018] Funk, D., Alexandris, K. and McDonald, H. (2016) Sport consumer behaviour: Marketing strategies. New York: Routledge. Hu, K.H., Chen, F.H. and Tzeng, G.H. (2016) Evaluating the improvement of sustainability of sports industry policy based on MADM. Sustainability, 8(7), p.606. John, A., Stewart, B. and McDonald, B. (2013) Mixed doubles: Political hegemony, urban entrepreneurialism and the Australian open tennis championships.The International Journal of the History of Sport,30(2), pp.162-178. Jordan, L.A. (2016) Staging Sports events: Challenges and opportunities. In Sports Event Management (pp. 21-42). Routledge. Lopez-Gonzalez, H., Estvez, A. and Griffiths, M.D. (2017) Marketing and advertising online sports betting: a problem gambling perspective. Journal of Sport and Social Issues, 41(3), pp.256-272. Lopez-Gonzalez, H., Estvez, A. and Griffiths, M.D. (2017) Marketing and advertising online sports betting: a problem gambling perspective. Journal of Sport and Social Issues, 41(3), pp.256-272. Osipov, A. and Vonog, V. (2016) Ensuring a possibility of high quality training of students as sports volunteers for competitions in terms of organizing and running Universiade-2019. Journal of Physical Education and Sport, 16(2), p.361. Rogers, T. and Davidson, R. 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